What it does
Story-telling automatically extracts core narrative elements from approved product design docs and assembles them into a single, compelling positioning statement. It uses Steven Ebert’s four-blank template to compress scattered research, product decisions, and strategic thinking into one sentence that makes strangers care.
How it works
The skill reads a Verdict-approved design doc and identifies four key components: your target audience (specific person or cohort, never a category), the functional problem they face today, your concrete solution (actual features, not buzzwords), and the measurable outcome they gain. It then structures these into:
For [audience], who [problem], [product name] [solution] that allows them to [benefit].
If any required input is missing, the skill halts and reports rather than produce a weak statement.
Use cases
- Founders pitching investors: A grounded reference point that replaces vague narratives
- Hiring messaging: Clear, specific language for recruiting decks and job descriptions
- Marketing foundations: Single source of truth for website copy, pitch decks, and onboarding
- Cross-team alignment: Forces product, marketing, and leadership to agree on audience and benefit
Who benefits
Early-stage product teams, founders building brands from scratch, and product managers designing go-to-market strategies who need narrative clarity without marketing workshops.