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Content Design

WhyStrohm Voice Scorer

Audit voice consistency between your website and social content with automated drift scoring across 5 dimensions.

What It Does

WhyStrohm Voice Scorer analyzes whether your social media content matches the voice and tone of your website. It automatically compares your LinkedIn, X, and other social posts against your website copy to measure how consistent your brand voice is across platforms.

How It Works

The tool follows a five-step process: it scrapes your website to build a voice profile, accepts 3-5 recent social posts you paste in, compares the social voice against your website voice, generates a detailed report with drift scores and examples, and recommends which voice is stronger and what needs adjusting.

What It Scores

Your brand voice is analyzed across five dimensions:

  • Authority: Direct vs. hedging language; expert vs. tentative tone
  • Formality: Conversational vs. corporate style; use of contractions
  • Temperature: Engaging vs. clinical personality; how warm the tone feels
  • Vocabulary: Technical, conversational, hype-driven, or mixed language patterns
  • Positioning: Founder-focused (“I build”) vs. company-focused (“We help”)

Use Cases

Use this when launching a personal brand alongside a company site, managing multiple platform voices, or auditing whether your team maintains voice consistency across channels. It’s especially useful for founder-led brands where personal voice and company voice need alignment.

Who Benefits

Content strategists, brand managers, and founders who want to ensure their voice resonates consistently across platforms. No technical setup required—it runs in Claude Code with one command.

Frequently asked questions

How do I install WhyStrohm Voice Scorer?
Run one command: `git clone https://github.com/whystrohm/whystrohm-voice-scorer.git ~/.claude/skills/whystrohm-voice-scorer`. You need Claude Code (CLI, desktop, or IDE extension) but no API keys or external tools.
What is voice drift and why does it matter?
Voice drift is inconsistency in how you communicate across platforms. When your LinkedIn sounds different from your website, readers lose trust. The scorer measures this drift so you can align your communication and build stronger brand recognition.
How long does it take to run?
The full analysis takes about 60 seconds. You provide your website URL and paste 3-5 social posts, and the tool returns a drift score out of 10 with specific examples of where your voices diverge.
What output do I get from the voice scorer?
You receive: a drift score (0-10), two detailed voice profiles showing how you score on each of the 5 dimensions, exact quotes showing where your voices diverge, and a recommendation on which voice is stronger and what to fix.
Can I use this for multiple brands?
Yes. Run the tool separately for each brand's website and social content. The WhyStrohm Ritual skill can automate running Voice Scorer across multiple brands on a schedule.
What's the difference between Voice Scorer and the full Content Audit?
Voice Scorer focuses on one layer: voice consistency across platforms. The full WhyStrohm Content Audit scores 5 layers (vocabulary, structure, proof density, voice, and buyer alignment) and includes a live rewrite of your lowest-scoring content.
Does this require me to paste my website content manually?
No. You provide your website URL and the tool automatically scrapes it to build your voice profile. You only paste your social posts manually.
What happens if my website and social voices are completely different?
The tool will show a high drift score and flag the specific dimensions where divergence is greatest. The recommendation will tell you whether to align social to website voice or vice versa, depending on which is stronger and more authentic to your brand.

Glossary

Voice Drift
Inconsistency in tone, style, and personality across different communication channels (website, social media, email). High drift creates confusion; low drift builds trust and brand recognition.
Voice Profile
A quantified analysis of how you communicate, broken down into five dimensions: authority, formality, temperature, vocabulary, and positioning. Used to compare consistency across platforms.
Authority
How confident and expert your tone sounds. Ranges from direct and authoritative to hedged and tentative. Related to perceived credibility and trust.
Temperature
How warm, engaging, and personable your writing feels versus clinical and sterile. Affects reader connection and emotional response to your content.
Positioning
Whether you emphasize personal agency ("I build," "I believe") versus organizational identity ("We help," "Our team"). Reflects founder-led vs. company-first branding approach.

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